Good Timing for MH Industry to Go Global

China is now in a stage of transition from attracting foreign investment to encouraging its enterprises to go global. In this newly emerged trend, MH Industry Co., Ltd is aspired to be a bell wether. Previously, though China's textile products are prevalent in the global market, most textile enterprises don't have their own brands and have large slice of added value being taken away by foreign buyers. Besides, they also lack the capacity and channels to deal directly in the international market.

 

But MH Industry Company makes a deference. As a major apparel accessories and tailoring materials producer, MH Industry Company now owns two domestic brands: "MH" and "Two Birds". This lays a solid foundation for its global ambition and allows it to compete in the global market with its own branded products.

 

Still, MH Industry Company is early enough to realize the powerful of E-commerce. Now, it has a main website, mh-chine.com to show its potential clients its full range of products and overall situation. And also, it establishes several sub-websites like www.mhlace.com, www.mhtape.com, www.mhthread.com. On these sub-websites, one will see detailed introduction to a single category of products like lace, tape and thread. But MH Industry Company goes still further in the way of E-commerce. Each year, as is stated in its main website, it will invest two million RMB on E-commerce platforms like GlobalResources, Google, and Alibaba and so on, posting advertisements to popularize its brands and attracting potential business opportunities.

 

This strategy gives it another advantage over its rivals both at home and abroad. Currently, the main channel for traditional textile enterprises to seek opportunities overseas is taking part in influential trading fairs like Canton Fair. MH Industry Company also attaches great importance to such events and every year, it will send staffs and most updated product samples there to attract the foreign traders. However, the difference is MH Industry Company doesn't take it as the only way to seek chances overseas. By embracing the fledgling E-commerce, it manages to establish a multi-level channels to carry out operation in the global market.

 

To sum up, with the emerging trend in China and its early commencement on E-commerce, it could be said that MH Industry Company has well prepared to take a presence in the international market. Relevant figures show that traders in emerging economies were active in the 109^th Canton Fair, and I believe MH Industry Company could well take a slice in these areas.