Canton Fair Witnessed the Growth of MH Industry

Initiated in the spring of the year 1957, canton fair is now the biggest trading event in China no matter in terms of level, the number of traders, or the categories of commodities. The past fourteen years in the history of canton fair has witnessed the growth of MH industry, a major producer of apparel accessories in China.

In the 109th canton fair, MH industry has more than a dozen of exhibition booths with incessant flow of overseas traders inquiring about its sample products. Watching this view, one can hardly imagine that when it first came to the fair, trying to seek business opportunity in the year 2000, it had only one booth staffed by four people. But since then, the company kept growing each year.

The change could be observed from the increase of its exhibition booths, which increased from one to four in the year 2003. Along with its growth, other issued have also been put on the agenda. For example, it now printed various pictures and brochures to popularize its wide range of products. And still, it also makes sure that its samples displayed on the fair are the most updated. As a result, when other competitors can’t find full samples, the ones displayed in MH industry’s booth always attracted foreign traders’ eyeballs.

It isn’t MH industry’s entire story. It is still growing. It even created its own brands, which is extremely remarkable for a Chinese exporting company. It means it no longer lives on the scanty profit of processing trade. Rather, it now has the added value all to itself. In fact, MH industry puts great emphasis on export and it has its own imports&exports department to expand overseas market.

Canton fair, in this respect, opens a window to the outside world for MH industry. It can be costly for an export-oriented enterprise like MH industry to explore foreign markets. But by taking part in canton fair, it can directly attract the foreign traders from all over the world with its samples. And a considerable part of its orders does come from the fair. This benefit is visible while what is invisible is that the fair helps to promote the reputation and popularity across the overseas market.

It can be said that MH industry’s growth is somewhat interwoven with the canton fair. And in the 109th canton fair, we saw even more exhibition booths of it and more staff and samples, which seem to suggest that it still has potential to grow.